Moz API Power your SEO with our index of over 44 trillion links. As an aside, for Adwords you no longer have to include "Calgary" in your keywords if your campaign targets the location Calgary. We rely heavily on the Check Listing report and regularly optimize using the duplicates finder. Moz – Yes, a 75% discount. We deliver these mouth-watering flavors with our famous Footlongs, 6” sandwiches, wraps and salads. Serpstat Local SEO. Try Moz Pro Free. Moz Local is great at getting information from Google My Business, but BrightLocal is better at analyzing competitors in depth. sachin-sv Sep 18, 2014, 7:07 PM. Bulk Discount Recurring Cost Bespoke Research; BrightLocal: 1,000+ $3/site: $2/site: No: Yext: 84: $499/year: 10-30%: $499/year: Whitespark: 1,000+ $4/site: 5%-20%: No: Synup: 69: $30/month: $20/month: $20/month: Moz Local: 10: $99/location: Negotiable:. For example: Cols=4&Limit=10. Use this endpoint to return a list of the top pages on a target domain. The vast majority of large, multi-location businesses (100+ locations) have at least one full- time employee dedicated to SEO and 36% of these enterprises have six or more full-time SEOs. I am getting ready to submit a spreadsheet and take advantage of the new "bulk upload" to manage these locations. Compare SEO ProductsThe industry average for local SEO work is between $300 to $2,000 USD per month depending on whether you work with larger agencies or consultants, as well as your business’s specific needs, the competitive market, and the location you operate in (as well as other factors including your business’s current size). Device and location tracking 🧭. Your All-In-One Suite of SEO Tools. From here, you will see your inactive (past) subscription for Moz Pro listed - click Reactivate to reinstate the same plan you had previously. com is allowed. To find a Page Details report follow these steps: Head to your Moz Pro Campaign > Site Crawl. Our extensive network and technical integrations with many popular local directories and search engines allow for. Your all-in-one suite of SEO essentials. Compare SEO Products Update Via the Subscriptions Page. Click on the Edit button and enter a new email. Moz Local Raise your local SEO visibility with complete local SEO management. Factual. Moz Local helps you master the online consumer encounter. To connect Facebook via the Directories tab, follow these steps: Access the Moz Local Dashboard via the drop-down menu on the top right. STAT SERP tracking and analytics for enterprise SEO experts. Use Moz Local to clean up their main listing (after a quick check, it's a mess) for the operations address. You can also hover over the Profile. "domain_authority" - A score from 1 to 100 representing the likelihood that the source root domain will rank well in search engine result pages. Help With Moz Local. Select Save as PDF. Check your Campaign Settings to see the sites you're tracking. Google can read street-level signage, so be sure the way you format your name matches the sign on your business, your print marketing, your website logo, and the way your phone is answered. To add keywords manually follow these steps in the Add Keywords uploader: Start typing in your keywords, enter a comma to indicate each individual keyword. Moz Links API Power your SEO with our index of over 44 trillion links. Click on the Delete button on the header under Tracked Keywords Overview. If you are accessing the Links API V2, endpoints and metrics are not restricted with. Start shipping your package by locating a Purolator drop box, Purolator Shipping Centre, or Purolator Authorized Shipping Agent near you. The key players are: Google. "root_domains_to_root_domain" - The number of unique root domains currently linking to the source root domain. Data Axle – $25 per location. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. In seriously-tell-me-what-this-thing-is terms, My Business Console gives you fine-grained bulk permission management for Google My Business. Check for the cookie symbol with a little red cross on the right-hand side. Click on Improve with Moz Local. Moz Local. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. If the issue is still found it will be marked as Not fixed in your Site Crawl data. I use Seranking. Local business listings are customer service platforms, publishing, and advertising all rolled into one. Two Octobers crunched the numbers to decide whether or not the 2016 updates to Moz Local worked - and the short answer is "yes". NAP- Abbreviation for name, address and phone number. Most importantly, a Google representative stated in 2018 that 46% of. Scroll down to the Tracked Keywords Overview. When clicked on, this button will ask you if you want to enable Google’s call history feature, which you can read more about here: 16. org a staple for local SEO (Moz acquired GetListed. Moz Local - Separate to Moz Pro, Moz Local is a paid tool to help with your Local listing distribution for US and Canadian businesses with a physical location. With the Customer Feedback section in Moz Local, you can monitor and review your business’s feedback. Bulk URL Removal in Webmaster Tools. Moz Pro Your all-in-one suite of SEO essentials. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. Create a strategy for local, organic, social, paid, and offline marketing based on the above four factors. With the above service, you're looking at a minimum of $199 per year for one network, or $999 per year for dozens of networks. Check your Campaign Settings to see the sites you're tracking. While investigating these signals on your site, be sure to keep in mind that their presence does not automatically indicate spamminess. Moz’s own Cyrus Shepard handed us a key when he recommended embracing topic clusters as one of the smartest SEO tactics for 2021. All products have their quirks. Getting Started. This will bring up a popup telling you how many people saw your listing last month and prompting you to add your products. Importing locations from Google My Business into Moz Local can now be done with a single click. Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Moz DataYou can do that with Moz Pro. Cancel Submit. Google has introduced a new service - the Google Whitelist Feeds Beta. We do this with all of the aggregators, as well as our other partners: Citygrid, Foursquare, Bing, Superpages, Best of Web and NavAds. All requests and responses are structured in JSON. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. Moz Local Raise your local SEO visibility with complete local SEO management. Select the domain type for your competitor. S. Click on + Create or upload a new list. Moz Pro. Moz API Power your SEO with our. In order to do this, you need to become ‘bulk verified’. To get started, follow the steps below within the Compare Link Profiles section of Link Explorer: Enter the site you'd like to compare into the search box and click Analyze. A rough process could look something like this: Use Spam Score to narrow down your analysis to links you’re particularly concerned about. You’ll get a quick glance at rankings, opportunities and highlights from your last Campaign update all in one place. Search Visibility is one of the first metrics you'll see in your Campaign Dashboard. After the second step, select your output formats like Json, Jsonp, Xml, Csv, Yaml, HTML spreadsheet+map and press the submit button. To create a Moz account, go to Moz. The most common request we’ve heard since our initial launch back in March is for a simplified web interface to submit your listings, as opposed to the CSV file designed for agencies and brands with hundreds or thousands of locations. You can access the contact form directly at. So, the recommendation would be one Moz. Within the CSV export for your Competition tab, you will see the following data points: Keyword - The keyword being tracked in your Campaign. To free up an email address that already exists: Log into the Moz account that is using the email address you want to use. To add local keywords in your Moz Pro Campaign follow these steps: Head to the Rankings section in your Moz Pro Campaign. Today, Moz is debuting our Local SEO Certification program to fulfill this need. com with the following information: Email associated with your Moz Local location. Moz Local Raise your local SEO visibility with complete local SEO management. Naturally, the advice I was able to offer back then was limited by the scope of my work. When you do this, the websites becomes listed and immediately active in the directory. If you’re asking about how to do local SEO for something other than a brick-and-mortar brand, chances are, the business you’re marketing falls into one of four categories: 1. This is the percentage of sites with similar. Moz Local Raise your local SEO visibility with complete local SEO management. Name and address of the location you’re connecting. While other search engines like Bing and Yahoo still have roles to play, their shares are tiny compared to Google’s — it’s estimated that Google processes 2 trillion searches per year globally. Steps to Purchase a Moz Local Location. Within Moz Academy, we offer SEO Certification course series to help you learn about key SEO strategies and how to implement them. submit a type 1 challenge to add that location, as a BSL, to the Fabric. The billing details were entered incorrectly. Moz Links API Power your SEO with our index of over 44 trillion links. Meet our newest Moz Metric, Brand Authority. Your All-In-One Suite of SEO Tools. 9. Contacting your bank and trying again. A higher Organic CTR means that there aren't many non-organic SERP results, like Ads and Image Packs, giving you a better chance of ranking organically. (Reviews) Publish (Social Posting) Location Filters Location & Sync Status Managing Multiple Locations. Bing. Today you’re going to learn how to get backlinks in 2024. Moz Local Raise your local SEO visibility with complete local SEO management. Ahrefs DR is based on the number and quality of. STAT. Before making calls to the Index Metadata endpoint, be sure you are set up with an Access ID and Secret Key within your Moz Account. For brands, agencies, and franchises that have hundreds of locations and dozens of GMB Business Accounts, permission management either gets in the. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. The table comparing Moz Local and BrightLocal shows that both are strong local SEO tools. Hi, So we've just purchased the Agency version of Moz Local and decided to submit our agency first. These stakeholders are uniquely positioned to provide early feedback on a large number of locations included in the Fabric data, which will help to refine theSee why 10,000+ customers choose Moz Local for their location management needs. Then, of course, go in and list yours as well. Head to the Profile tab of the location you want to cancel. Please email [email protected] new Moz Links API endpoints are available here: The Spam Score that you’ll see through Link Explorer and the Links section of your Campaign is quite a bit different than the Spam Score you may have used before. Enter the Keyword you’d like to grade the page for. Your local Victoria Subway Restaurant, located at 1110 McKenzie Ave brings new bold flavors along with old favorites to satisfied guests every day. Moz Local has three tiers charged per year and per location $99 – Essential: Includes data management, duplication closure, and accuracy checking $149- Professional: All essential features plus local SEO and listing alerts, plus success management $249 – Premium: Includes Moz Pro, plus all essential and professional features, API. For further information on which sites we submit to, and how we do this, see the FAQs section below. Both track citations and manage reviews, so they can meet different local SEO goals. It’s quick and easy and it helps to build trust and legitimacy for your local business, and helps your business in local search rankings. com with the following information to ensure we locate the correct charge and associated receipt. reviewed). Compare SEO Products. Business information is then delivered via search results. Click Add Locations. The new Moz Local plans are designed to maximize your local online presence, increase consumer engagement, and enhance your visibility in local searches with minimal time and effort. Enter the site you'd like to research into the search box and click Analyze. In seriously-tell-me-what-this-thing-is terms, My Business Console gives you fine-grained bulk permission management for Google My Business. From the location Directories tab, click on the Connect button from the Google Search panel. ; Semrush empowers you with versatile competitive analysis features, comprehensive keyword research, backlink analysis, and content gap tools for strategic optimization. (Reviews) Publish (Social Posting) Location Filters Location & Sync Status Managing Multiple Locations. Compare SEO Products Hey George from Moz Local here, Moz Local is able to secure lower pricing with our data partners by committing to a certain quantity of submissions every year. Within the chart you'll see Total Pages Crawled for every crawl of your site- hover over any data point in the graph for more. STAT SERP tracking and analytics for enterprise SEO experts. Learn more Check my presence. There are two ways to manage your Moz email notifications. Moz Links API Power your SEO with our index of over 44 trillion links. 1. Moz Local helps us point to tangible improvements over time and benchmark success. YouTube – 4. Check back often as new content is added regularly! The best way to build you SEO skills is to practice on a live site. We deliver these mouth-watering flavors with our famous Footlongs, 6” sandwiches, wraps and salads. The most detailed reviews are bumped to the top of the Reviews page. Single-location distribution and editing. -1. Moz Local Raise your local SEO visibility with complete local SEO management. Compare SEO Products See which Moz SEO solution best meets your business needs. e. To create a Keyword List in Keyword Explorer, follow these steps: Head to Keyword Explorer. You can export this information to . Enter your domain. Moz Local has three tiers charged per year and per location $99 – Essential: Includes data management, duplication closure, and accuracy checking $149- Professional: All essential features plus local SEO and. In other words, this endpoint returns a list of links pointing to your site or page. Enter the URL you’re wanting to check the rank for. Moz DataMoz Pro - A paid Moz SEO tool. The new Moz Links API endpoints are available here. Moz Local is an automated listing management tool with active and continuous syncing of location data to our partner directories. com. Overview & Authentication - Moz API for Link Data V2 Moz API. Explore our suite of premium, free SEO tools and online marketing software. You will lose ownership of the account and Moz community profile. In this example we need to add a logo and photos as explained on the Profile Completeness panel. This should take you to the Subscriptions page. Select your location. We’ll check your business's presence on directories and platforms and generate your Online Presence Score. Within this Location Status column, you may see the following statuses noted: Active (Green) - Indicates the location has auto-renew enabled for this. Moz’s free Chrome Extension, MozBar, allows you to verify the presence of meta keywords on any page of your site. The best way to pull Moz Link data in bulk is via the Links API. Getting Started. Rio SEO is a local SEO tool that increases your online visibility, grows ecommerce, and drives in-store revenue for enterprise brands worldwide. Name your Keyword List. 3 min read 175 Shares Local SEO, Local Citations, BrightLocal Products Post last updated: March 2021 We see a lot of questions in forums and blog comments asking ‘which citation service is. What to include in your local business listing. In this guide you’ll learn more about how to manage more than one location in Moz Local. Compare SEO Products See which Moz SEO solution best meets your business needs. 1- many times, it takes more than 3 weeks to show businesses in a Maps search and even more (could be 7-8 weeks) to show for a 'category in location' search. STAT SERP tracking and analytics for enterprise SEO experts. Getting Started. According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e. Moz DataMoz Pro Your all-in-one suite of SEO essentials. com, or find us at 10007 35th Ave SW, Seattle, WA 98146. Moz Local is definitely geared towards businesses and agencies who manage multiple locations and/or businesses online. And we. Our tool is intended for bulk location submissions for agencies and marketers to submit and manage 100s+ locations. Cancel Submit. To find Linking Domains for a site in Link Explorer, follow these steps from within the Linking Domains section: Use the drop-down to select the scope of your search and see data for a root domain, subdomain, or exact page. Run a Report. Identifying Keyword Cannibalization on Your Site. Compare SEO Products See which Moz SEO solution best meets your business needs. Use Moz's Keyword Explorer to explore your site's ranking keywords by following these steps: Head to Keyword Explorer and type in your website URL. Possible solutions include: Try another credit card. The default for the Monthly Volume metric is to view it as a single number. He previously was CEO of. From your Manage Campaigns page click on an existing Campaign. Use the icon on the right to expand the dropdown. Check and uncheck the box marked You will only receive emails for the campaigns you follow to toggle between following and unfollowing this Campaign. Steps to Purchase a Moz Local Location. Typically, a developer is needed in order to write the code necessary to make calls to the API and to format the raw data for usability. In your Moz Pro Campaign select Links > Top Pages from the menu on the left. Complete Local SEO Management. World-class data. ) Another agent may submit information to Moz Local or a location listing provider which may override information You submitted about a business location. . Moz Local helps you master the online. Once you hit enter or click Analyze, you'll be taken to the Overview page. Local SEO Certification - In this six-part Certification, you’ll receive nearly six hours of on-demand, instructor-led content, covering the fundamentals, local competitor research, location data management, reputation management, and measuring and tracking success. We do not have the ability to reactivate inactive local subscriptions. This information can be helpful for understanding what the top sites in the Moz Links API. Before making calls to the Link Intersect endpoint, be sure you are set up with an Access ID and Secret Key within your Moz Account. . ”. The last 4 digits of the credit card used. Or click SERP Analysis from the box on the bottom right. Moz DataBefore making calls to the Anchor Text endpoint, be sure you are set up with an Access ID and Secret Key within your Moz Account. To view affected pages for Redirect Chains follow these steps: Step 1: Head to your Moz Pro Campaign and click on Site Crawl > Redirect Issues > Redirect Chain. Select keywords using the checkbox on the left. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Moz Local helps you easily create and manage your local business listings on Google, Facebook, and other sites to help consumers find and choose your business. While the majority of these enterprise businesses understand the value of SEO and are resourcing it accordingly, almost 10% remain behind the curve. Use your research to craft your message. The rest of the information is automated for you. Yelp is a local business review and social networking site, with pages devoted to individual locations where users can submit a review on products or services using a one-to-five star scale. The widest distribution. SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights. Hello, Our site is designed to place people in different locations or houses. While all plans include one data aggregator, US Moz Local Preferred and. Rankings within Moz Pro Campaigns allows you to add locally tracked keywords to track over time. STAT. Just a reminder - the Links API V2 supports Basic Auth in which you are able to use your Access ID as a username and and your Secret Key as a password. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and. Moz uses an AI machine learning model to identify Google’s algorithm that best correlates with rankings across a ton of different SERPs that Moz predicts against. Listings are core to your efforts to get ranked, discovered, and chosen, and they require thoughtful, on-going management. Moz Local Raise your local SEO visibility with complete local SEO management. The list of directories includes Google Maps, Facebook, TripAdvisor, Uber, Yelp, BAIDU, Foursquare, and many more. Moz Pro is a suite of analytics tools that will pull mounds of data to help you implement your own SEO strategies. , Facebook Local Pages, local landing pages). Your All-In-One Suite of SEO Tools. With the Compare Link Profiles section in Link Explorer you can view competitive link metrics over time for up to five sites. See which Moz SEO solution best meets your business needs. Fill in the survey (this will help us identify in the future where we can improve) Please note: Your subscription is not cancelled until the completion of step 4. Click the Product Plan listed for the location you’re wanting to update. Enterprise Rank Tracking. ) in addition to ones that have a paid entry. Update your own existing local business listings (rather than creating new ones) to reflect your new. If you are looking to build your own capabilities, the Moz Academy offers a wide array of courses. These include both Google Search and Google Maps impressions, clicks-to-call, clicks-to-website and clicks for directions,Moz Local Essential. Specifies the parameters for the call. STAT SERP tracking and analytics for enterprise SEO experts. Select Enter Keywords or Upload CSV. Name and address of the location you’re connecting. Moz Pro Your all-in-one suite of SEO essentials. “vegan burger near me”). Single-location distribution and editing. STAT. Head to Account & Billing > Login Settings from your profile drop-down on the top right. Then make sure [*. When managing Moz Local locations, you will see a variety of statuses noted throughout your account and the tool. The total time to become a DMOZ editor, from beginning to end, is probably 3 or 4 hours. And, with your authorized connection to Google and Facebook, updates you make to your business data on these two powerhouse platforms are immediate. Restart your browser. Moz API Power your SEO with our index of over 44 trillion links. PLEASE don’t ever take it away!). To get started follow these steps: Type in your business's exact business name, address, and postal code/zip code into the Check Presence tool. Click Add Locations. If you enter 10 keywords across 3 locations, this will require 30 keywords, and so on. The address of the location should also be included, unless the location is in an area of the country where buildings do not have street addresses. Firstly, enter the multiple IP Addresses including space, comma, or line break. As it stands today, the benefits of Moz Local outweigh a few frustrations. Within the Locations view of your Moz Local account, the Location Status column shows the renewal date for the location and whether or not auto-renew is enabled via the colored dot to the left. Moz Pro Your all-in-one suite of SEO essentials. Select your audiences location. Citation Builder is a pay-as-you-go service which you can use with each plan at any time. If you’re still having trouble connecting Facebook to your Moz Local location, please email help@moz. Select the preferred market. With MozBar enabled, click the Page Analysis icon. Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more. All requests and responses are structured in JSON. You can also hover over the Profile. Moz API Power your SEO with our index of over 44 trillion links. In this scenario, you manually build, edit, and manage all citations. 1:25. STAT SERP tracking and analytics for enterprise SEO experts. Moz Local has 3 pricing editions, from $14 to $33. If you have an existing Google Places for Business CSV spreadsheet, you can simply upload it to Moz Local. Moz Local is a location-based service, which means that you must purchase a subscription for any location you wish to manage through the tool. Process: Enter site to search in URL box (or click magnifying glass next to site in Keyword Difficulty tool) Add additional competitors for a high-level overview. Compare SEO Products See which Moz SEO solution best meets your business needs. My question/concern with the facebook page matching up with the information submitted for the business. Navigate: Go to “Manage Locations” on the left side. This guide outlines the Response Fields for now archived Moz Links API endpoints. Hi, So we've just purchased the Agency version of Moz Local and decided to submit our agency first. STAT SERP tracking and analytics for enterprise SEO experts. Hi, Whenever I done a lookup for a client we were hoping to get on Moz Local, the listing that appeared has a repeating street address. The first parameter is Cols=4. Click on the Check Now button. Moz Pro Your all-in-one suite of SEO essentials. In Real Life: Local SEO Tactics - In this course, local business owners learn. Search engines are fed information from numerous sources, including primary data aggregators. Local business listings are core business assets. Click on All Crawled Pages, or any of the Issue Categories. Monthly plans available. With automated listing management, duplicate deletion and location data distribution, plus reputation management, you can maintain accurate listings on the sites that matter most. Click on the magnifying glass in the Analyze column to open Page Details. Click Analyze. This is a score given to domains based on the backlink profile as a whole. Select the keywords you’d like to track locally and click Add Locations. As of mid-2020, Google’s global search engine market share was 92. To get started: Enter the Keyword you’re wanting to check. All Subway Locations. I have about 20 locations for my counseling company "Thriveworks" on google. To add keywords manually follow these steps in the Add Keywords uploader: Start typing in your keywords, enter a comma to indicate each individual keyword. Complete Local SEO Management. And we offer a. To cancel renewal on your Moz Pro paid plan or Moz Pro free trial, please follow these steps: From the Subscriptions page select Cancel Plan. and previously worked as an attorney before getting into the startup space. C. Bulk Verification for Multiple Locations. Moz DataMoz Local. Just a reminder - the Links API V2 supports Basic Auth in which you are able to use your Access ID as a username and and your Secret Key as a password. csv or add these domains to a Link Tracking List to keep track of. A list of the keywords you need. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Step 2: Develop the on-page asset needed to support it. So far the upload has worked and any errors are clearly called out. With the Google Sheets add-on for the Moz Links API, you can pull data from the API without needing to write a single line of code. The Ranking Keywords panel gives you a sneak preview of some keywords you are already ranking for. I use it for a number of my clients, and often suggest it to others. Step 2: Contact the Help Team. The most common request we’ve heard since our initial launch back in March is for a simplified web interface to submit your listings, as opposed to the CSV file designed for agencies and brands with hundreds or thousands of locations. One third-party tool that we use is Enter your site, for example moz. Core classes include keyword research, on-site optimization, and link building. Location - The location for. To get started, it can help to identify which pages are being included or excluded in your crawl report by exporting your weekly Site Crawl data to CSV. Even more important, they also determine what sites we visit next and what kinds of ads we see. From here you can analyze the phrases most commonly used to link to your tracked sites. STAT. Moz Local vs BrightLocal: Which local SEO tool is right for you? Compare Moz Local and BrightLocal, To figure out which of the top local SEO tools is best for the business you run, compare Moz Local and BrightLocal. With automated listing management, duplicate deletion and location data distribution, plus reputation management, you can maintain accurate listings on the sites that matter most. Update website contact info to include the main operations address, and make specific mention of which other addresses customers should/shouldn't go to for dumping/picking up equipment. Once complete, you will have the option to add your newly earned Moz Certifications to your LinkedIn profile. Read our process!Within your Transaction History you may see the terms below. If you want to research another URL or site that you're not tracking, you can click on Research another site link in. A score of 61%-100% is considered a High Spam Score. This fancy feature replaces the CSV upload. In this case we opted for the scholarship. MyRob Banned @evreeland Sep 9, 2021, 8:51 AM. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. Your All-In-One Suite of SEO Tools. The table of Cols values for url_metrics indicates that a Cols value of 4 returns the canonical form of the URL. Compare SEO Products See which Moz SEO solution best meets your business needs. Organizing your keywords into categories is an important part of keyword. Bulk upload: Typically refers to the act of creating multiple local business listings for multi-location business models at once, typically via a spreadsheet or other type of form, on a given platform. The primary purpose of Moz Local is to positively affect your visibility on Google by enabling you to publish location data and maintain its consistency in bulk. g. 33-66% more than BrightLocal for Manual Submissions and 114% more than BrightLocal for Data Aggregator Submissions). In some cases, GBPs will show for non-branded searches as well (e.